The article from Time Magazine, demonstrates how innovative environmental policies are pushing back the deserts.
Notes while listening to the video...
First, listen and Review what is being said. Not just in a crisis, what are people talking about already? Then create content like that (gives ideas of what to say).
Secondly, Respond to the community.
Thirdly, Record - video is the future - dah.... take with a specific purpose - be educationally entertaining. What is the most interesting content.
Redirect - Cross pollinate and link everything together. Goal is to make sure everyone can find everything. Link to other websites who talk about similar information.
Fairfield city and Circul8 have designed the Go Green Challenge. It's an interactive game where the individual player (called the Go Green Hero) mission is to improve the health of the planet and people by "blitzing" the suburb of Fairfield into a clean and green space. The players have four minutes to find and change as many inefficiencies over to sustainable technology and practices. When the game begins you write your name and take a photo of yourself which is uploaded into the system. When the game ends a newspaper appears with you score, photo and what changes you have made to become more sustainable. This is an engaging and educating online application!