I decided to create two twitter accounts, as it allows me to tap into different online communities. I found that having two of my conflicting interests on one account was creating inconsistency. My first Twitter account is all about Marketing, Social Media or any campaigns/ideas that challenge the status quo. The second account is for music and movies... primarily to keep up to date with anything that is new and free.
I love how on twitter you can search for information in real time. This is the first time I thought that someone could take on Google. Totally different ways using search. For example, if you like Pharrel Williams from N.E.R.D - you google him to see his website, tour dates, cds etc, but if you want to know what he's working on right now... tweet it!