Fun online videos


I was reading Advertising Age online and came across 3 Min Adage videos. They cover everything from latest social media campagins, industry leaders thoughts and highlights from the ANA Branding Conference 180.

Check it out:

http://adage.com/video/

Video: 20% Insight Factor

For the right ideas you need a specific insight, not an lazy insight your competitors have. This is called the 80% insight bucket that every one knows. Really it's the 20% insight. Make people DEFEND IT and don't state the obvious.

The 20% insight is understanding beyond the obvious. It's our ability to deciper consumers unarticled needs and consumer behavuiour. Essentially, can your consumer relate?