Martin Lindstorm interviewed Seth Godin on The Death of Chairties.
Lindstorm reveals that the way businesses run charities is handled the wrong way today. In his interview he explains that not every brand needs to have a charity plan. Charity organisations have to be integrated in the brand and make sense overall to be credible. The brand story needs to be relevant.
Seth also revealed his thoughts on the sustainability climate-trend, explaining that it needs to be relevant and consider whether you want to join this trend as it is not for everyone.
Watch it here