AFA Young Blood
Youngbloods is a platform for young advertising people to socialise, build a network and have a say on industry issues. I went there last night to hear "Controversy Explained.” It was interesting night to hear young passionate individuals discuss the work our industry has produced.
The most relevant although quite dry aspect of the night was hearing Fiona Jolly outline the Advertising Code of Practice. Fiona is the CEO of the Australian Standard Bureau, a self-regulating body that makes sure all advertising, wherever it appears, meets the high standards laid down in the advertising codes. These codes have been set up to reflect society's values and opinions not create them.
The ASB continually surveys the population to hear what we think and from that survey the board will base their values and guidelines. The ASB is becoming increasingly conservative as dictated by the results. Unsurprisingly the results reveal that the 45+ demographic making the most complaints, however surprisingly the 30-39 demographic are winging also and coming in second. Therefore the board takes these relatively young attitudes into consideration as they reflect the younger values of society.
One compliment warrants the piece of communication to be critique as they potentially could represent a portion of society.
The 5 main ways in which communications are judged on are:
Health and Safety
Sex, nudity, nipples
I'm getting involved in the committee; leave a comment with your email address and I’ll get back to you.