My Friend Jessica from The Population facilated a workshop last week and I learnt a few things about Community Managment and the roles of online channels.
The Channels and Strategy for a brand online are:
Youtube – House video content on the channel, direct viewers to MySpace page
Facebook – Build value for community by serving them with relevant meaningful conversations, links to content and links give them a way to contact brands and further engage.
MySpace – A hub for all media assets, manage media to build a stronger, loyal community and ensure credibility