Tactics: Be a better strategist
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TweetAlmost every one I meet wants to do strategy, be a strategist or marry
Mark Pollard. But why? Imagine this, you’re a solider in a war, a general
even...
About Me
- Farrel
- Sydney, NSW, Australia
- This blog is about all things to do with Sustainability and Social Media. It's a resource for interesting articles, ideas and thoughts.
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Blogs that rock
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6 lessons learnt from launching a Passion Project - Twantrum - On December 6th James Aviaz, Rhys Edwards and I launched a little side project, Twantrum.com. The website used the Twitter API to search for keywords of ...
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The Power of Advertising - Internet is a global advertising marketplace, which allows people to both advertise their products/services and to make money online. Thousands of bloggers...
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Where's the 3 little pigs? - The Guardian's Three Little Pigs spot out of BBH London is generating plenty of talk online. And I suspect it'll generate plenty of award show metal as we...
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Books on Behaviour Change and other Psychological Inspiration - I often get asked which psychology books are the best to read. I was also asked last year by the International Journal of Advertising to participate in the...
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My greatest triumph! - Sorry. I can't resist. John Carson, a fellow runner from Canada, unearthed this photo from the archives of the Toronto Star. It's the finals of the 1500 mete...
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Mukherjisms - I have a friend that I met 20 years ago at BMP called Paul Mukherjee. He is funnier than hell and wiser than Yoda. Some of the things he has said and don...
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where did all the steering wheel locks go? - my first (and only) carProbably a meaningless ponder but walking through Redfern, where I’ve been living these last 6 weeks, I couldn’t help but notice tha...
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Ebooks and Apps, same challenges - Tweet(Second of a series) Last week, we looked at the ebook’s Giant Disruption. A new ecosystem in which Amazon eats publishers’ and agents’ lunch by lurin...
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Mumbrella movie night: The Rum Diary - Mumbrella is to hold its first readers’ movie night of 2012. We will screening a preview of The Rum Diary on Monday (March 12) at the Palace Verona cinema ...
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making magazines talk II - People have kindly suggested some other things I should be thinking about re that post from the other day. And I remembered that I'm trying to write a non-fi...
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Fear, scarcity and value - The things we fear are probably feared by others, and when we avoid them, we're doing what others are doing as well. Which is why there's a scarcity of whate...
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Old isn’t cool online either, Lachlan. But what is? - There was an opinion piece in this weekends AFR by Alan Stokes in which the author discussed the current situation at Network 10 and what Lachlan Murdoch i...
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Facebook Messenger For Windows Desktop Chat Client Launches After Leaking - [image: Facebook Messenger For Windows]You might spend more time using Facebook if you didn't have to leave a browser window open, so today Facebook offici...