Tactics: Be a better strategist
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TweetAlmost every one I meet wants to do strategy, be a strategist or marry
Mark Pollard. But why? Imagine this, you’re a solider in a war, a general
even...
About Me
- Farrel
- Sydney, NSW, Australia
- This blog is about all things to do with Sustainability and Social Media. It's a resource for interesting articles, ideas and thoughts.
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Blogs that rock
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11 trend predictions for 2012 - Ben Phillips and I looked into the murky crystal ball and pulled out eleven amazing trends/headlines/things that you will see in 2012. 1. The 1% fight bac...
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The Power of Advertising - Internet is a global advertising marketplace, which allows people to both advertise their products/services and to make money online. Thousands of bloggers...
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Big red ball hits Perth - Seriously how cool is the Red Ball Project? The man behind it is artist Kurt Perschke. And he's currently in Perth for the Perth Festival. Which means yo...
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Books on Behaviour Change and other Psychological Inspiration - I often get asked which psychology books are the best to read. I was also asked last year by the International Journal of Advertising to participate in the...
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My greatest triumph! - Sorry. I can't resist. John Carson, a fellow runner from Canada, unearthed this photo from the archives of the Toronto Star. It's the finals of the 1500 mete...
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Mukherjisms - I have a friend that I met 20 years ago at BMP called Paul Mukherjee. He is funnier than hell and wiser than Yoda. Some of the things he has said and don...
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where did all the steering wheel locks go? - my first (and only) carProbably a meaningless ponder but walking through Redfern, where I’ve been living these last 6 weeks, I couldn’t help but notice tha...
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Ebooks: The Giant Disruption - Tweet(Part of a series) In the last twelve months, I’ve never bought fewer printed books — and I’ve never read so many books. I have switched to ebooks. My...
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Foxtel commissions reimagining of Prisoner - Foxtel’s has announced its first drama commission of 2012 – a reimagining of the pre-eminent Australian drama Prisoner Cell Block H. Titled Wentworth, afte...
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making magazines talk - One of the talks I've got coming up is at Making Magazines on March 16th. I'm trying to work out what to say for that. The brief is to do something about the...
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My first recommended book list of 2012 - I think that books remain the tool of choice for changing the discussion and for impacting the way people think. There's really no better way for an individu...
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Old isn’t cool online either, Lachlan. But what is? - There was an opinion piece in this weekends AFR by Alan Stokes in which the author discussed the current situation at Network 10 and what Lachlan Murdoch i...
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Google Drive And The Cloud Wars - [image: sharks]For the past six years, any startup touching the cloud storage space has lived in anticipation and fear of Google’s entry into the market. G...