TED video

I watched this video on TED a little while ago from Rory Sutherland. My colleague Zoe Scaman posted it on her blog and thought it was worth sharing. If you enjoy TED you can download the video podcasts from itunes...it's a productive and inspiring way to spend your time travelling to and from work.

Advertising is....."Tinkering with perception rather than that messy business of trying to change reality"