Account Management


I'm half way through my Account Management course at Adschool and I came across an relevant Acc M'ment article in Adnews. The article spoke about, what exactly makes a good suit?

Suits are the interface between the clients and the agency, and depending where they're sit... they represent everyone. At the agency the suits represent the clients' interests ensuring the creatives and strategist are on track. At the clients' office the suits represent the agency, and all the values and beliefs to which they stand for.

Account Management is keeping the soil fertile, "allowing great ideas to germinate and flourish." Suits needs to be good at building relationships and to be the ultimate diplomat. We are more effective when we are part of the creative process all the way through.