Tactics: Be a better strategist - TweetAlmost every one I meet wants to do strategy, be a strategist or marry Mark Pollard. But why? Imagine this, you’re a solider in a war, a general even...

6 lessons learnt from launching a Passion Project - Twantrum - On December 6th James Aviaz, Rhys Edwards and I launched a little side project, Twantrum.com. The website used the Twitter API to search for keywords of ...

The Power of Advertising - Internet is a global advertising marketplace, which allows people to both advertise their products/services and to make money online. Thousands of bloggers...

What's not to love? -

Books on Behaviour Change and other Psychological Inspiration - I often get asked which psychology books are the best to read. I was also asked last year by the International Journal of Advertising to participate in the...

My greatest triumph! - Sorry. I can't resist. John Carson, a fellow runner from Canada, unearthed this photo from the archives of the Toronto Star. It's the finals of the 1500 mete...

Mukherjisms - I have a friend that I met 20 years ago at BMP called Paul Mukherjee. He is funnier than hell and wiser than Yoda. Some of the things he has said and don...

where did all the steering wheel locks go? - my first (and only) carProbably a meaningless ponder but walking through Redfern, where I’ve been living these last 6 weeks, I couldn’t help but notice tha...

Ebooks and Apps, same challenges - Tweet(Second of a series) Last week, we looked at the ebook’s Giant Disruption. A new ecosystem in which Amazon eats publishers’ and agents’ lunch by lurin...

Honda ad made from symphony of car sounds - The soundtrack for an ad for the new Honda Civic has been made from the noises the car makes. Sixty-five Civic sounds were recorded to make the ad, which ...

making magazines talk II - People have kindly suggested some other things I should be thinking about re that post from the other day. And I remembered that I'm trying to write a non-fi...

A habit of attention - At the core of permission marketing is the efficiency of earning, maintaining and leveraging attention. If you don't have to begin anew each time, you can cu...

Old isn’t cool online either, Lachlan. But what is? - There was an opinion piece in this weekends AFR by Alan Stokes in which the author discussed the current situation at Network 10 and what Lachlan Murdoch i...

iPhoto Finally Makes Its Debut On The iPad - [image: IMG_0009]Apple has managed to translate their popular GarageBand and iMovie apps into impressive iPad experiences, and now it's iPhoto's turn to ge...