Coca Cola sharing what matters...

Coca-Cola: Sharing What Matters, Adam Brown; presented by GasPedal and the Social Media Business Council from GasPedal on Vimeo.

Notes while listening to the video...

First, listen and Review what is being said. Not just in a crisis, what are people talking about already? Then create content like that (gives ideas of what to say).

Secondly, Respond to the community.

Thirdly, Record - video is the future - dah.... take with a specific purpose - be educationally entertaining. What is the most interesting content.

Redirect - Cross pollinate and link everything together. Goal is to make sure everyone can find everything. Link to other websites who talk about similar information.