Time Shift Viewing


Background
The official source of television audience measurement, OzTAM has recently made adjustments to the television ratings panel to incorporate homes with Personal Video Recorders (PVRs). PVRs such as Foxtel IQ and TiVo have made it easier for viewers to watch what they want; changing their TV habits from ‘appointment to view’ to ‘TV to fit into my daily routine.’ These recent advances in video recording and storage technology have dramatically affected the way we watch television.

What is Time Shift Viewing? (TSV)
Time Shift Viewing is the ability to record programs for later viewing. PVRs such as TiVo allow users to capture more than 100 hours of video to an internal hard drive. In effect these devices are computers attached to a TV.

The Numbers
The new measure system called Consolidated Ratings combines both ‘Live’ and ‘Playback’ viewings. (See charts below) The change to the system reflects the 25 percent of Metro homes and 17 percent of Regional homes that now have PVR devices.

Implications
Research from ThinkTV shows that 50 percent of PVR viewers in Australia are fast-forwarding through the ads as well as 70 percent of total US households. Therefore the implications for commercial networks are huge as their previous business model is being challenged. From the recent ratings, Channel Ten has experienced an increase viewership of four percent, this is due to shows being recorded and watched at a later date. However total reach of commercials has reduced as the research shows that half of PVR households are fast-forwarding the ads. Commercial networks are, as a result having to bolster their advertising revenue streams by focusing on multi-platform distributions. For example, Ten describes how The Biggest Loser sponsor Yoplait appears through "on-set use of the product" and an "extensive online campaign", as opposed to ads that appear only in commercial breaks.

Summary
The media landscape is changing and the move to Consolidated Ratings system simply reflects the way people are now consuming and engaging with TV. Time shifting is slowly removing the traditional television-advertising model, from ‘appointment to view’ to a ‘when I want to view’ model. Only a quarter of Australian households have PVRS to date, so there’s no need to change overnight. However as PVR penetration increases commercial networks will need to further develop other advertising revenue streams.

Account Management


I'm half way through my Account Management course at Adschool and I came across an relevant Acc M'ment article in Adnews. The article spoke about, what exactly makes a good suit?

Suits are the interface between the clients and the agency, and depending where they're sit... they represent everyone. At the agency the suits represent the clients' interests ensuring the creatives and strategist are on track. At the clients' office the suits represent the agency, and all the values and beliefs to which they stand for.

Account Management is keeping the soil fertile, "allowing great ideas to germinate and flourish." Suits needs to be good at building relationships and to be the ultimate diplomat. We are more effective when we are part of the creative process all the way through.

The Paradox of Choice

I'm currently reading The Paradox of Choice - Why More Is Less by Barry Schwartz. It's a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. Whether we’re buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions--both big and small--have become increasingly complex due to the overwhelming abundance of choice with which we are presented.

We assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression.

In The Paradox of Choice, Barry Schwartz explains at what point choice--the hallmark of individual freedom and self-determination that we so cherish--becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice--from the mundane to the profound challenges of balancing career, family, and individual needs--has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse.

By synthesizing current research in the social sciences, Schwartz makes the counterintuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on the important ones and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make. - Google Book Review

jectaspecta: Wireless communications

My friend Jess just posted this brilliant blog about mobile communications. Read her thoughts below and click the link to watch the video.

jectaspecta: Wireless communications