Tactics: Be a better strategist - TweetAlmost every one I meet wants to do strategy, be a strategist or marry Mark Pollard. But why? Imagine this, you’re a solider in a war, a general even...

6 lessons learnt from launching a Passion Project - Twantrum - On December 6th James Aviaz, Rhys Edwards and I launched a little side project, Twantrum.com. The website used the Twitter API to search for keywords of ...

The Power of Advertising - Internet is a global advertising marketplace, which allows people to both advertise their products/services and to make money online. Thousands of bloggers...

Classy campaign - Love this campaign. Beautifully photographed and art directed. Seems to be getting harder and harder to convince clients of the value of good photograph...

Political Brands - Managing a brand is a simple affair. Simple, but not easy. A brand is simply “a promise kept”. You’ll hear marketers and advertisers spin much more rhetor...

My greatest triumph! - Sorry. I can't resist. John Carson, a fellow runner from Canada, unearthed this photo from the archives of the Toronto Star. It's the finals of the 1500 mete...

Mukherjisms - I have a friend that I met 20 years ago at BMP called Paul Mukherjee. He is funnier than hell and wiser than Yoda. Some of the things he has said and don...

where did all the steering wheel locks go? - my first (and only) carProbably a meaningless ponder but walking through Redfern, where I’ve been living these last 6 weeks, I couldn’t help but notice tha...

Ebooks and Apps, same challenges - Tweet(Second of a series) Last week, we looked at the ebook’s Giant Disruption. A new ecosystem in which Amazon eats publishers’ and agents’ lunch by lurin...

Over 50′s ad agency sponsors gay festival, ‘old people are gay too’ - Daylesford’s answer to Sydney’s Mardis Gras, the gay and lesbian-friendly Chill Out Festival, has for the first time been sponsored by an ad agency. Over 5...

making magazines talk II - People have kindly suggested some other things I should be thinking about re that post from the other day. And I remembered that I'm trying to write a non-fi...

Learning from four viral events - March 2012 is a big month for viral ideas that change the way people think about more than just LOLcats. Here are four that happened in the last week or two ...

Test - test

The Economics Of Emotion - [image: msn]The most recent commercial for the BMW i3 and i8 concept carsis a great example of something enlightened marketers have known for years: emotion...